Our Story
OUR STORY
I established JOA barefoot with the vision of seamlessly integrating the benefits of barefoot shoes with timeless design. Born out of a personal journey, our brand is a testament to the transformative power of barefoot shoes and a commitment to crafting footwear that harmoniously blends health and style.
My active upbringing, marked by several injuries, led me to discover the world of barefoot shoes. Through this journey, the profound impact of barefoot living became clear. Embracing this philosophy not only aided in recovery but also instilled a deep appreciation for the natural movement of the foot.
At the heart of JOA barefoot lies a commitment to timeless style, influenced by the clean lines of Scandinavian aesthetics and my Danish heritage. Our shoes embody the principles of barefoot living, coupled with a design ethos that transcends fleeting trends. We believe in creating footwear that withstands the test of time, both in terms of craftsmanship and style.