Our Story

OUR STORY

I established JOA barefoot with the vision of integrating the benefits of barefoot shoes with timeless design. Born out of a personal journey, our brand is a testament to the transformative impact of the barefoot movement and a commitment to crafting footwear that blends health and style.

My active upbringing, marked by several injuries, eventually led me to discover barefoot shoes. Through this journey, the importance of natural foot movement became clear. Embracing this approach not only aided in recovery but also sparked a deep appreciation for how the foot is meant to function.

At the heart of JOA barefoot lies a commitment to timeless style, influenced by the clean lines of Scandinavian aesthetics and my Danish heritage. Our shoes embody the principles of the barefoot movement, coupled with a design ethos that transcends fleeting trends. We believe in creating footwear that stands the test of time — both in craftsmanship and style.